I have been very surprised and a bit confused why this video of mine continues to get around 1,000 views per month. Equally confusing to me is why it has been viewed in 141 countries. Here's a list of the countries and the number of views from my YouTube Analytics (only the top 10 countries are shown below) :
United States 12,082
United Kingdom 1,809
After deconstructing the elements of this video, it has become clear that there are a couple of reasons that people end up clicking on this video:
2. Niche Topic
3. Catchy Thumbnail Image
4. Odd Mix of Absurd and Normal
I made this video with the purest of intentions. This shines through. People can tell if you're not being sincere, so my best advice to you if you want to create a video on YouTube is: BE YOURSELF. Honesty goes a long way on YouTube. The old rules of marketing don't apply anymore, so it's just best to be yourself and see how it pans out.
My video doesn't have a lot of competition because it is a niche topic. Find subjects that have very little content and yours will naturally stand out. YouTube is flooded now so it's really difficult to get your stuff seen when you're competing with millions of videos of the same topic.
Catchy Thumbnail Image
I've asked several viewers why they clicked on this video and they confessed that it was the thumbnail image that caught their eye. It definitely looks fascinating, so make yours fascinating too! Now YouTube allows you to make custom image thumbnails, so you can simply upload your enhanced image. This feature is brand-new, just in the last month or so.
Odd Mix of Absurd and Normal
The combination of a conservative-looking teacher at a black board teaching an absurd skill like writing with both hands is, I think, what makes for a unique video that people find interesting. So, mixing absurd elements with normal ones creates nice contrast. You can try your own combinations. I'd love to see other ideas on this topic, so make sure and send me a message if you do your own video experiments like this one.
The burning question is, how much money have you made so far on this video?
During my recent presentation, I proudly announced, that so far, I have earned $17. I distinctly remember a man in the audience (there was only one man among approximately 30 women) busting up in irrepressible laughter after hearing $17. This made me very happy to hear, and at this moment, I thought I should be doing stand-up comedy instead of teaching business professionals about the power of YouTube. In fact, I felt that the entire routine was perfect for a comedy venue, especially when a few cusswords slipped out, and I started confessing to the audience that my ex is a psychopath. My favorite line of the presentation was at the very end when I asked the audience, "So, who sees dollar bills above my head and wants to become my manager? I'll split the profits with you, 50/50."
I am really indebted to Pam Hausner who suggested to me that I give a presentation at the Central Exchange. Without her suggestion, I would never have done it.
Oh, and for the woman who asked me what camera I use (I blanked out during the Q&A time), I have a Canon Powershot SX20. It does everything I need.