I started uploading videos to my YouTube channel, Stellabelle, in 2008, three years after YouTube was founded. I got my first check from YouTube in 2012. From 2008 to 2011, my channel remained fairly obscure, only receiving about 30 views per day. Then, in the fall of 2011, my views started going way up to about 300 views per day. Around the time my channel reached 50,000 combined video views I received the verified YouTube Partner status from Google. Once this happened, I began to make money from ad revenue because my videos started receiving thousands of views, not hundreds. YouTube sends you a check only after your ad revenue has reached $100. I want to mention that I did not advertise my YouTube channel anywhere except on my car. So, the data and research contained in this book explores only organic video views, not paid advertisements.
Striking it rich on YouTube these days is quite difficult due to the enormous amount of competition, but it’s not impossible. I always encourage everyone to go for their dreams, but I also want to show the reality of the ad revenue numbers. For example, 63,000 views results in approximately $67. So, your videos need a lot of views before any money will come rolling in. I encourage you to build a YouTube channel that is an extension of your passions and interests. If you put enough authentic energy into your YouTube videos, your channel and audience will grow. Google owns YouTube, so it will be around for a long time, if not forever. The best time to create your YouTube channel is today. The world is waiting for your unique vision! There are still a lot of voices that are absent on YouTube. I encourage you to speak your mind, use your authentic voice and let yourself go.
The Scoop on Verified YouTube Partner Status
For me, three years into creating my channel, I almost gave up because I was not getting the number of views that would allow me to become a YouTube Partner. But making videos is in my blood, so I continued creating them out of passion alone, and later in that third year, I finally started seeing the results that I craved. My channel views jumped from 30 views per day to 300. So passion was the main reason I was given the YouTube Partner status by Google. Many people have asked me what factor is responsible for achieving the YouTube Partner status and from what I know, it varies from person to person. For me, it seemed that once my channel reached the combined video views of 50,000 I was accepted into the YouTube Partner Program. Some people reach it much faster than I did. The three things you will need in order to become a verified YouTube Partner are passion, persistence and fearlessness.
The benefits of being a YouTube Partner are numerous. For example, YouTube promotes videos on my behalf without charging me anything. I only recently figured this out when I was studying my YouTube Analytics for a video of mine, How To Print on a Marshmallow. The YouTube Partner Promotion was responsible for 36% of the total views. So, this means when you’re in YouTube, there is one video at the top right that has the word, FEATURED underneath it. That video is being promoted by YouTube and the creator paid nothing for this service. The video ads that appear at the top with the word, AD, below them are paid advertisements. So you can see, being a verified YouTube Partner is very desirable because YouTube promotes your videos for free on your behalf. This is the most awesome part of being a YouTube Partner!
YouTube Channel Basics
First, you need a gmail account. YouTube is owned by Google, so it is streamlined to function as one of Google’s products. You can use your existing gmail account or create a new one. There are many components of creating a unique YouTube channel, but before you start, I encourage you to explore your passions. The most successful YouTube channels are those that are passionate about a subject, even if that subject is you. And you will need to be passionate about something in order to keep your channel going. Here are the basic things you need to do to set up a YouTube channel: create/use a gmail account, record a video (with a camera, smartphone, iPad or webcam), add music and edit the clips.
How To Come Up With Video Ideas
My most viewed videos are either entertaining/wacky or in the how-to format. My best video creating advice is to solve problems that lots of people have, but do it in a way that is uniquely yours. Jenna Marbles is a master at creating videos that people find irresistible. Her video, 'How to trick people into thinking you're good looking' is an example of a video that has such a unique and irresistible title, that 60 million people have clicked on it. A great tool to use to figure out what people are Googling around the globe is Google Trends. It is an amazing free online tool that shows you how and when people on the planet search for certain words using Google. Google Trends explains why my video, 'How To Make Cake Pops' got around 170 views per day in the fall of 2011 but now is down to 25 views per day in 2013. The YouTube Analytics data for my video corresponds exactly with the Google Trends data for the Cake Pop trend. I made my video right before the Cake Pop trend exploded, so it was a combination of timing and subject choice that resulted in 75,000 views of this video. So, I bet you’re wondering how much money does 75,000 video views bring? It has resulted in $70. The reason I made the Cake Pop video was not because I was aware of Google Trends (I just learned about it this year); I made it because I was curious how to make cake pops and it turned out that a lot of people also were curious.
From 2008 until 2011 I had tried in vain to make a viral video. I made strange art films, I filmed myself making weird faces and noises, I filmed a parrot skateboarding and I even made a music video. No one cared. No one was watching my videos. It was 3 years of disappointing analytics. I gave up for a year and had a baby. But something gnawed at me to continue making videos. I decided to give up my earlier strategy of being “weird” and just make videos for fun or to solve problems. The videos that turned it around for me and enabled me to become a YouTube Partner were the following: How To Make Cake Pops, DIY: Slides To Digital on a Shoestring Budget, How To Write With Both Hands Simultaneously. Before 2011 I had never made any how-to videos and now these were the ones responsible for making me money.
Good luck if you decide to make a YouTube channel. Be persistent and delve into your passion.